Gemma Longworth

• DIY & Upcycling
• Home Improvement Expert
• C4's Find It, Fix It, Flog It
• Interior Designer


Gemma has a ‘have a go’ attitude which is how she ended up on our TV screens, joining TV stars in popular UK TV shows. She was the presenter and furniture upcycler on Channel 4’s award winning daytime TV show Find It, Fix It, Flog It, the popular restoration show on which she restores and upcycles the nations preloved items into treasured pieces of furniture. The show is moving to a primetime slots on UK TV’s Yesterday Channel in 2024.  Gemma loves showing the audience fun, cost effective ways to reuse their unloved items. She has also appeared on CBBC’s Saturday Mash Up where she was challenged to teach her interior design skills to Stanley!

Gemma is a proud Scouser with a good sense of humour and a passion for all things arts and crafts. She graduated from university in 2008 with a degree in Applied Arts and a Masters in Textiles, focussing her postgraduate studies on art as a therapeutic tool.

Art as therapy

Social network and links


DIY, Upcycler, Channel 4, presenter, presenters, DIY experts, sustainability, interior designers, interior design, furniture, furniture upcycler, Interiors

Gemma works at local children’s hospital Alder Hey in bereavement services, working with the children creatively as a form of distraction, entertainment, spiritual wellness, therapy and self expression. During her time at the hospital she produces art activity resources for children to work through the stages of bereavement in a creative and positive way.


Keen to show the good folk of Liverpool how to upcycle and create a stylish home on a shoestring budget, Gemma began delivering Interior Design, DIY and Upcycling courses at her local women’s-only college Blackburne House. The popularity of her creative workshops led Gemma to build her own business, The Button Boutique, providing workshops in sewing, painting, drawing, knitting and upcycling at wellbeing and children’s festivals, schools, nursing homes and corporate organisations.

Current projects

Gemma was commissioned to upcycle an entire hotel, The Sir Thomas Hotel in the heart of Liverpool city centre.  They wanted a new look for their 39 hotel rooms. As a sustainable business, they plan to save their existing furniture from landfill, so have called in Gemma to restore and upcycle the lot!  She is also working on plans for a book.


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