Verity Hardcastle

• Professional Dog Groomer and Trainer
• Entrepreneur
• BBC’s Pooch Perfect
• The Steph Show
• Author
• Dog Trainer


Verity Hardcastle is an award-winning dog groomer from Yorkshire having trained with Look North Grooming and Training Centre in 2010. Prior to becoming a professional dog groomer, Verity used to ‘show’ her Doberman dog as a hobby. She enjoyed the world of dogs so much that she decided to train in the profession.

She has impressed judges all over the world with her skills and has recently won top awards at Crufts, The Grooming Show, Great North Groom, Master Groom, Premier Groom, Love to Groom Scotland and even won first place at Groom Expo in America.

Television and published work

Verity made her television debut on Channel 4’s Crufts show teaching Alan Carr to groom and has proved to be a natural in front of the camera. In 2021, she joined the judging panel for BBC One’s new dog grooming competition Pooch Perfect, along with fellow judge Colin Taylor and host Sheridan Smith. Verity also regularly shares her dog grooming expertise on UK TV shows such as Channel 4’s Steph’s Packed Lunch and CBBC’s Blue Peter, as well as on Verity’s podcast series Pod on the Dog.

Verity’s book ‘Happy Dog, Happy You was published by Yellow Kite in February 2023. The book emphasises the importance of nurturing a joyful and healthy relationship with your canine companion. 

Dog grooming

Social network and links

Verity’s WEBSITE


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As an entrepreneur, Verity has her own dog grooming business, Verity Hardcastle Grooming and Training, which she set up in 2010. The company has won several business industry awards including twice winning Pet Industry Federations ‘Grooming Salon of the Year’, and the business was shortlisted for a North Yorkshire Business Award. Verity personally won the Special Recognition Award at Harrogate Mumblers Awards for her entrepreneurial skills. She is incredibly knowledgeable about the industry and holds seminars to help novices learn the craft or improve their skills.

Dog training

Verity is a professional dog trainer, and runs a training school teaching people how to care for their dogs and groom them to an impressive standard. She has numerous regular clients who attend the salon with their dogs, and has certainly created a name for herself within the industry in both grooming and training. Verity is also an official EGA judge of the Poodle.

Personal life

Verity’s dog grooming business used to be one of the largest grooming salons in the UK, but since having two children Verity has decided to scale back the number of clients she has. Verity now focuses on her media work, writing, seminars and training other groomers. She also has a gang of poodles to keep her busy and entertained!


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