Lucie Clifford is a highly regarded and sought-after fashion stylist who has worked in the fashion industry for over a decade.  She is also a shopping editor, art director, writer and shoot producer. Lucie’s skill and passion for fashion stems from making people of all shapes and sizes look and feel incredible.

Lucie made her TV debut joining the on screen make-over team for the brand-new BBC1 fashion series ‘You Are What You Wear’, alongside the shows host Rylan Clark-Neal. Combining her well-honed skills to style members of the public with her naturally warm, funny and flamboyant personality is perfectly suited to TV. Lucie particularly enjoys working with plus size individuals and has many celebrity clients who love her confidence-boosting makeovers!

Lucie is no stranger to hosting fashion events and is very confident at presenting keynote talks about the industry in front of a live audience. She brings fun to any corporate, media or consumer event. She can often be found on a stage hosting catwalks, doing live make-overs or presenting a body positivity talk. All of which she thoroughly enjoys.

Lucie was Fashion Editor on one of the UK’s biggest selling fashion weeklies, LOOK Magazine. She was also shopping editor for many years working for Fabulous Magazine. She can make a luxury look very affordable for anyone to achieve.

She is currently working with Simply Be as a brand ambassador in addition to styling advertising campaigns. Some of her commercial and advertising clients include New Look, Amazon, Very.com, Boux Avenue, Nobody’s Child, Lipsy, Ann Summers, Primark, Lee Cooper, Glamorous, Matalan, Little Mistress and the BBC. Having an all-round approach to fashion and embracing the power of digital and social influence, she contributes behind the scenes regularly to digital channels and television filming.

Lucie also provides a personal styling and shopping service, as well as wardrobe management and event styling for clients in London and abroad.

With a BSC in Psychology, Lucie recognises the importance of using fashion and style as a tool to enhance a person’s character allowing them to express their personality and to embrace the fun side of the industry. Lucie’s knowledge and experience can make a huge difference to someone’s outlook and enjoyment of life.