Jo Pratt

Award winning cookbook author ‘Flexible’ pescatarian vegetarian baking and family food stylist

Jo Pratt is a cook, food stylist, presenter and award-winning author of several cookbooks including The Nation’s Favourite FoodIn the Mood for Food, In the Mood for Entertaining, The Madhouse Cookbook, In the Mood for Healthy Food, The Flexible Vegetarian and The Flexible Pescatarian, which has received the Gourmand World Cookbook Award for best fish and seafood cookbook in the UK,2019.Jo has previously been awarded a Gourmand writing award and was named one of Waterstone’s ‘Writers of the Future’ to celebrate their 25th anniversary. Jo’s latest book, The Flexible Family Cookbook, was published in September 2020.

When she’s not writing books, you’ll often find her presenting recipes online, on TV, in your favourite food magazines, or on stage performing live cookery demonstrations. She has hosted numerous workshops and cookery classes at Leith’s Cookery school and Divertimenti Cookery School, London.

Studying Home Economics at John Moore’s University in Liverpool was where it all started. After graduating in 1995, she worked with big name chefs such as Jamie Oliver, Gary Rhodes, Gordon Ramsay, and John Torode assisting them with everything from their cookbooks, live cookery demonstrations to TV programmes.

Jo’s cooking style initially evolved from working with hugely talented restaurant chefs making the most delicious food – and translating their ideas into recipes for the everyday kitchen. She’s created a unique style and has become known for producing fail-safe, accessible and great looking recipes. They are written in her distinctive friendly and chatty manner, offering practical tips and ideas along the way. The results are impressive recipes that we can all enjoy – whatever our ability, whatever the occasion. Jo’s latest series of ‘flexible’ cookbooks have very much focused on offering flexible and practical recipe solutions that fit around the demands and challenges of modern life including multiple dietary requirements or lifestyle choices within one household.

Many British and global companies have chosen to work with Jo over the years as a brand ambassador or consultant on a variety of campaigns, including Flora, Jacob’s Creek, Threshers, James Villa Holidays, Betty Crocker, British Potatoes, Gaggia, Leisure Cookers, Panasonic, Tilda Rice and Warburtons.

Jo had a passion for food from a young age. She grew up near Melton Mowbray in Leicestershire – a market town often referred to as the food capital of England and famous for their delicious Pork Pies. She was always getting involved in cooking at home and school and pursuing her passion for food into a career was a natural progression. She now lives in London with her husband Phil and children Olly and Rosa (who Jo describes as her harshest food critics!).

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