Jo Pratt

Award-winning cookbook author

Home Economist

Food stylist


Jo Pratt is a cook, food stylist, award-winning cookbook food author and a presenter. She has written numerous cookbooks including In the Mood for Food, The Flexible Vegetarian, The Flexible Family Cookbook and her latest release, The Flexible Baker. At the outset of her career, Jo was Gary Rhodes’ Home Economist, prepping and styling dishes behind the scenes for his numerous TV series and live appearances.  This experience gained her an impeccable reputation and led to Jo working with almost every celebrity chef in the UK.  She has ghost written books, developed recipes for big advertising campaigns, led the home economist team at festivals and for many TV series as well as styling the photography for many best sellers.  All this experience led to her doing her own books and fronting her own ad campaigns.


Jo has become known for creating the most delicious food in a way that’s accessible, failsafe and beautiful, too. All her recipes are written in her distinctive friendly and chatty manner, offering practical tips and ideas along the way. The result is impressive, healthy food that home cooks of all abilities can tackle with confidence.

Jo’s best selling Flexible series of cookbooks is focused on offering versatile, practical recipe solutions. Each meal is designed to fit around the demands of modern life, including dietary requirements or lifestyle choices. In The Flexible Vegetarian, for instance, all the recipes can be made with or without meat – while still being packed with protein. The Flexible Baker has options for gluten-free, dairy-free, nut-free and vegan bakes.  Jo is currently working on a new book.

Jo has been awarded a Gourmand writing award and was named one of Waterstone’s Writers of the Future to celebrate their 25th anniversary. Her cookbook The Flexible Pescatarian received the Gourmand World Cookbook Award for Best Fish and Seafood Cookbook in the UK. She is the former food editor for both Elle and Glamour Magazine.

Television and other cookery work

Jo Pratt has an extensive background in food television, both in front of and behind the camera. She has worked with many hugely talented restaurant chefs such as Gordon Ramsay, Jamie Oliver and John Torode, working on everything from live cookery demonstrations to shows such as Hell’s Kitchen. 

Jo has appeared on several television programmes such as Britain’s Best Dish, The Nation’s Favourite and Saturday Kitchen. She regularly performs live cookery demonstrations, and hosts classes at Leith’s and Divertimenti Cookery Schools. Jo’s cooking style and chatty manner lend themselves perfectly to live demonstrations and workshops.


Jo grew up near Melton Mowbray in Leicestershire (often referred to as the food capital of England, and home of the pork pie) and was always getting involved in cooking with her family at home. Pursuing a career in food simply seemed like a natural progression.

She studied Home Economics at John Moore’s University in Liverpool, before moving to London where her career blossomed. Jo now lives in London with her husband Phil and children Olly and Rosa, who all enjoy cooking and eating food as much as Jo does.

Brand partnerships

Many British and global companies have chosen to work with Jo over the years, both as a brand ambassador and a consultant. These include Flora, Jacob’s Creek, Threshers, James Villa Holidays, Betty Crocker, British Potatoes, Gaggia, Leisure Cookers, Panasonic, Tilda Rice, Cooks & Co and Warburtons.

Social network and links



Author, Blogger, Chef, Cook, cookery demonstrations, cooking demos, festivals, Home Economist, Restaurant Chefs & Caterers, TV, TV Chefs & Cooks


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