Ben Ebbrell

Sorted Food YouTube channel, founder

Professional chef

Cookbook author

ITV’s Munchbox

Overview

Ben Ebbrell is a professionally trained chef and co-founder of the YouTube channel Sorted Food, which has a highly engaged global audience of over 2.7 million subscribers. Sorted Food is a highly accessible food channel, simply describing itself as ‘a group of mates battling to become awesome home cooks’.

Presented by Ben and his three non-chef school friends, Sorted Food aims to explore food in an inclusive, fun and unpretentious way that helps regular people get in the kitchen. Ben has also written over a dozen cookbooks, has appeared on many television shows and regularly gives live presentations and demos. Ben holds a 1st class honours degree in Culinary Arts Management.

Sorted Food

Ben started the Sorted Food channel in 2010 with his three school friends Mike Huttlestone, Jamie Spafford and Barry Taylor. Initially, Sorted was simply a group of uni students helping each other learn to cook on a budget. However, the chemistry between the four friends – as well as Chef Ben’s accessible style of explaining cooking to ‘the normals’ – soon started drawing an audience.

What followed was the Sorted Food global community: a loyal, highly engaged audience who not only interacted with the channel, but with each other too. Despite the channel’s huge growth, this spirit of community is still very much present today – as well as the original magic of lifelong friends exploring the world of food.

Today, Sorted Food has:

  • Over 2.7 million subscribers on YouTube
  • Over 300k followers on Instagram
  • Over 270k followers on Facebook
  • Over 185k followers on Twitter
  • Over 69k followers on TikTok
  • A recipe app called Sidekick, which has over 100,000 downloads
  • A successful range of merchandise, including apparel, cookbooks and gin

Sorted Food’s content is watched for more than 50k+ hours globally every day. The channel has expanded from recipe videos to include food-related travel, equipment testing, taste tests and challenges. The team were recently partnered with future King, Prince William, to make burgers using the Prince’s charity Earthshot’s climate aware innovations.  

Ben always comes back to his original love of simple, accessible cooking designed to inspire, entertain and accidentally educate an online generation of foodies.

Cookbooks

Social network and links

Ben’s WEBSITE

CONTACT US ABOUT Ben

Author, Blogger, Chef, Cook, cookery demonstrations, cooking demos, festival host, festivals, home cook, host, Influencer, Instagram influencer, Presenter, Sorted, Sorted Food, TV, TV Chefs & Cooks, YouTube

Ben Ebbrell has written and published more than a dozen cookbooks. From his original Sorted: A recipe for student survival through to Sorted: A rookie’s guide to crackin’ cooking and the Can’t Be Arsed series, Ben’s cookbooks are all about cooking the Sorted way. That means no frills, no nonsense, no barriers – just an appetite for delicious fuss-free food, heavily seasoned with friendship and fun.

His most recent cookbook, Beginners Get… Sorted, contains over 140 beginner-friendly recipes for new home cooks. The Times described it as ‘straightforward, wholesome, foolproof and includes cheats to satisfy even the laziest cook’.

TV work

Ben has been a TV presenter on ITV’s Saturday morning show Munch Box, has appeared on Channel 4′s lunchtime series What’s Cooking and made TV appearances on the TODAY Show, BBC’s Young Apprentice, Jamie and Jimmy’s Food Fight Club and Perfect.

Ben has also carried out countless live food demos across the country at various food festivals, including the main theatre stage at the BBC Good Food Show.

Public speaking

Ben is a regular public speaker at industry events confidently addressing topics around the power of an engaged community, the impacts of social media on food trends, and the value of a direct dialogue with a Millennial and Gen Z audience. Ben has spoken to and consulted C-suite boards at notable corporations and delivered Keynotes at events including Google’s BrandCast, YouTube’s Pulse, Gulfood Innovation Summit, DigiPublish, the World Travel Market and YFood.

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