Alex Hollywood is a passionate home cook and family food writer with two popular cookery books under her belt as well as a devoted following on social media.
Alex’s food is quick simple and delicious. She incorporates flavours from her Scandinavian and French heritage and her ‘waste not want not’ attitude resonates with busy mums across the globe. Her no fuss approach to cooking has garnered her a loyal following on both Twitter and Instagram where she posts videos and recipes on a weekly basis. Her infectious humour and relatability were noticed by TV producers, resulting in her featuring on numerous programmes including ITV’s This Morning, Nadia’s Family Feasts and Ainsley’s Food We Love. Alex has also captivated audiences whilst hosting live cooking demos at the BBC Good Food Show, Hampton Court Palace Festive Fayre, Thame Food Festival and Bradford Upon Avon Food Festival.
Alex loves to travel the world – she discovered inspirational, innovative ideas and exciting flavours whilst globe-trotting, many of which she now uses to add unusual twists to her everyday home cooking, perfect for busy families who want something a little more exciting for their midweek meal!
As well as conjuring meals for family and friends Alex cooked on a semi-professional basis in the French Alps; she lived and worked in Cyprus for many years, initially as a Scuba Diving Instructor, then in Public Relations for the Exclusive Annabelle Hotel. Throughout her career Alex has actively been working with high-profile celebrity chefs assisting in recipe development and writing.
Her simple but effective recipes are always a hit on social media, so it was no surprise that in 2015 Alex secured her first book deal with ‘My Busy Kitchen’ published by Hodder and Stoughton. This beautiful book is filled with plenty of wonderfully accessible family meal recipes.
Alex published her second book ‘Cooking Tonight’ in 2017, continuing to inspire home-cooks with fuss-free family meals that have become her trade mark; using staple ingredients that comprise a weekly shop.
During Lockdown Alex teamed up with Lotte Duncan, from ‘Ready, Steady, Cook’, to present their own popular weekly cookery slot on Instagram Live called ‘Chop And Chat ‘. Alex is currently in conversation with production and the Swedish tourist board for a new Scandinavian food odyssey programme.
Her multi-media career compounds her versatility; she’s contributed to various high-profile publications such as The Times, The Telegraph, Delicious Magazine, BBC Good Food, OK!, Hello, The Mail on Sunday, You Magazine and Stella Magazine. Alex has also collaborated with Tesco’s, Sainsbury’s, Mission Deli Wraps etc. and is an Ambassador for Love British Food – the leading campaigning organisation promoting British food. She regularly promotes and discuss British food products on her social media platforms. Alex is a Judge for The Great Taste Awards, ‘the Oscars’ of the Food Calendar.
Alex lives in the Kent countryside where, along with cooking, recipe development and working on her 3rd book, she is also a keen gardener. Alex has created an extensive kitchen garden, grows all her own produce, and gives regular tips and updates to her growing Instagram followers.
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