Jacqueline Hooton

Fitness Coach Influencer Active Ageing Campaigner Brand Ambassador and Public Speaker

Jacqueline Hooton is an active ageing campaigner, influencer and fitness coach specialising in empowering and educating women in their 40s and over.

As a personal trainer with over twenty years’ experience in the industry she has grown an impressive and loyal female dominated following on her Instagram platform @hergardengym. Over 92% of her online followers are women and over a third of these are 45 years and older. She understands how a woman’s health is important to her at any age.

Jacqueline is known for her positive approach to ageing and challenges the negative narrative around growing older, age stereotypes, and ageism.  Some of her Instagram reels have had over 11 million views and her content has been seen by over 50 million people worldwide, helping her promote healthier ageing advice to an ever-expanding audience.

Jacqueline has researched, created, and delivered fitness courses to hundreds of students. As an experienced fitness educator, she understands the importance of evidence-based research, when imparting key facts and relevant information.

In 2021 Jacqueline guested on Joe Wick’s The Body Coach live Instagram talking about championing age inclusivity in fitness and the importance of active ageing.

She has presented at numerous fitness events, and is often invited to give talks on topics including menopause, healthy ageing, and empowering women in fitness. She is a trainer with Davina McCall’s Own Your Goals, delivering fitness workouts for members of the app. She also attends regular filming days with Davina and the team, creating workouts and content for use across marketing.

Her followers have huge trust in her and brands love her informative, engaging, and entertaining content. She has created social media content for Mentholatum’s Mind Your Back campaign, was part of the four-woman team to head Women’s Best International Women’s Day campaign and has worked with Linwoods Health Foods creating content for their month long Linwoods Health Movement campaign as well as presenting at their Natural Empowerment Event. Other brands she has created content for include Sky TV, FRÉ Skincare, Women’s Best, Women’s Health UK, Braun Healthcare, Pink Lady Apples, JD Williams, Gina Bacconi, Ragdale Hall Spa, The Healthy Back Bag Company, HipSwan, Sleep & Glow, Dermatica, and Snowy Skin.

Jacqueline has taken part in two London Marathons as well as competing in bodybuilding physique contests. She enjoys walking, running, and cycling on the beach where she lives in Bognor Regis and is passionate about strength training. She has first-hand experience of multiple surgeries for frozen shoulder, and has osteoarthritis, both of which are more common in midlife women. As a result, Jacqueline understands some of the barriers to exercise, and frustrations many women face as they grow older. She shares adaptations and exercise modifications to her loyal followers, showing women how they can still engage in fitness and enjoy the benefits of active ageing at any time in their lives.

Social network and links

Jacqueline’s WEBSITE


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